Up With Paper is best known for its innovative, three-dimensional greeting cards, which have been "wowing" senders and recipients alike for more than 30 years with intricate designs, premium artwork, and unexpected pop-ups.

Up With Paper began in 1977 as PopShots, Inc., which was one of the first companies to turn paper engineering into a miniature art form. Beginning with just six original designs, the company developed pop-up greeting cards so ingenious and inventive that they grabbed the attention of greeting card fans around the world. Ever since, the company has been raising the expectations of consumers and retailers alike, for intricate designs, unique techniques, and for the magic that makes each card a collectible.